"It" Jeans

Believe it or not, they're Levi's. According to WWD.com, New York-based company Brand Keys revealed the denim results of its Customer Loyalty Engagement Index study and the 154-year-old company came out on top. The brand, with bragging rights as the first women's jeans to appear in Vogue, launches a new style: Curvy Bootcut 528, next month. Made for bootylicious bodies, the new style promises to hug your curves in all the right places.
Number two on the denim devotion list was Lilo-approved Joe's Jeans. In just six years the company has garnered more fans than the much-hyped Seven and Rock & Republic brands.
Photo: Levi's Curvy Bootcut 528