"It" Gloss

Benefit California Kissin’
The genius minds of former Calgon ad twins and Benefit creators, Jean and Jane Ford have proved their beauty brilliance once again. California Kissin' doesn’t have an imbedded LED light or mirror, like The “It” Book’s last "It" Gloss but Benefit's lippy will not only make you smile, it’ll brighten it. The blue tint makes teeth look whiter and the minty-fresh scent makes you pucker perfect.